Perhaps most recognized as the creative mind behind the brand Lura Starr, wardrobe stylist, trend forecaster, creative consultant, designer,  fashion director and editor Niki Schwan has placed her signature stamp on the fashion and entertainment industry.


Whether styling editorial features, advertising campaigns or striking ensembles on the red carpet, Niki's detail-oriented and creative approach is consistently praised by clients, press and admirers. With a keen eye for fit, detail and garment construction, Niki infuses her classic sense of style with a modern edge to embrace all body types, ages and markets with timeless appeal. 

Niki’s highly sought-after styling, design and creative direction have been courted by television networks, music labels, actors and artists. Her respected reputation is based on her diverse client base that includes a range of entertainers like Nicki Minaj, Lauren Conrad, Carrie Keagan, Jennifer Lopez, Mariah Carey, Scarlett Johansson, Dita Von Teese, Natalie Portman and Bette Midlerr, among many others. Her work has graced the covers of Spanish VOGUE, Rolling Stone, VIBE, Apparel News, FHM and Maxim, with numerous editorial features in ELLE, VOGUE, WWD, Marie Claire, FHM, Harper’s Bazaar and many others.

As an accomplished stylist and consultant to music and film industries for over twenty years, Niki’s highly-praised styling career has her called upon by top labels to develop and brand the image of their young musicians. 

Her expertise in branding and trends shines on screen as well—she is regularly featured as a style and lifestyle expert on CNN, Billboard, InStyle, VH1, and MTV. She was also recently featured as the face of the pink Nokia Lumia 900.  Click here to view Niki's on-camera reel. 

Niki’s Lura Starr line was highly regarded in the industry and known for its ready-to-wear lines ranging from classic sexy dresses, to lingerie, swim wear and suiting; the flagship boutique became a destination location in Los Angeles and was designed and managed by Niki herself. 

With unprecedented access to a wide range of vendors from designers, to trade shows and showrooms, to industry insiders, celebrities, and press, Niki’s established industry relationships provide her with an unparalleled ability to build a multi-faceted lifestyle brand. 

Niki infuses her own unique, inspired vision to every medium. The caliber & content of style and creative direction that Niki passionately provides while maintaining grace under pressure, continue to garner her accolades at every turn.